Practices / Brand Narrative
Practice //002 of 003
Positioning, identity and marketing — for when the audience is a market that doesn’t know you yet.
[01]
24+
Brands across 5+ countries
[02]
B2B · B2C
Companies we’ve positioned
[03]
6 Years
Telling stories that had to work
[N.01/06] > The problem
Like it or not, it gets formed — in meetings you’re not in and conversations you’ll never hear. Buyers, hires and partners decide what you are long before they talk to you.
If you don’t set the perception, the market sets it for you.
[N.02/06] > Set the perception
Own the narrative
//01 What they say now
“Never heard of them.”
//02 What they say now
“Just another vendor.”
//03 What they say now
“Not sure what they do.”
//The one you’d have written
“The obvious choice.”
[N.03/06] > What we build
Brand Narrative
- //001Brand audit & positioningWhere you stand in the market’s eyes today, and the position worth owning.
- //002Messaging & brand storyThe few lines the market will repeat about you — and everything written from them.
- //003Identity & design systemsName, logo, type and the system that makes the story recognisable everywhere.
- //004Campaigns & marketingLaunches and ongoing marketing that keep the narrative in front of the right people.
- //005Employer & internal narrativeThe story your team tells about you when you’re not in the room.
[N.05/06] > The other two practices
Keep going
[N.06/06] > Start here
Whether it's an investor, a board, a buyer or a country — start with the room you have to win.
Start a conversation