Work / Interface Systems
Case study
Six years of showing what nobody sees.
Interface Systems
Visual & Brand Narrative
Explainer, product, testimonial and training films; decks and visuals
Managed security — United States
Partner since 2020
People responsible for hundreds of locations at once.
Interface Systems secures restaurants, retailers and commercial businesses across more than 50,000 locations in the US. AI-powered detection on site, and trained specialists watching from its own monitoring centres.
The people buying it run loss prevention, risk and IT for multi-location chains. Behind them are the people who sell it, install it and use it every day.
Every one of them needs to understand the same system, from a different side of it.
When security works, there’s nothing to see.
Most of what Interface does happens at night, at locations nobody is standing in. A camera notices someone at the back door. A specialist hundreds of miles away speaks through a speaker. The person leaves.
The best possible outcome is that nothing happens. And you can’t film nothing.
So the job is to show the system instead: every layer of it, in an order people can follow, for whoever needs to understand it next.
Whatever the next conversation needs.
Since 2020 we’ve been Interface’s marketing production partner. When marketing, sales or training need something made, it comes to us.
Explainer films
Interface sells a layered service: detection, verification, a human response, and the network that holds it together. Described in a brochure, that’s four separate products. Shown in sequence, it’s one thing that happens in under a minute.
The explainers follow a single incident from start to finish, so the buyer watches the system work rather than reading what it includes.
Virtual Perimeter Guard — stop crime before it happens
One film per solution
Remote video monitoring, managed alarms and access, video intelligence, network and voice. Each solution has its own buyer and its own question, and each film answers that question first.
As the line-up has grown, the films have grown with it, built to sit side by side so a prospect sees one company rather than a catalogue.
McDonald’s × Interface — Virtual Guard in action
Operators, in their own words
The most persuasive thing a security buyer can hear isn’t a feature list. It’s another operator, with the same problems, saying the break-ins stopped.
So we let them say it. Testimonial films with Interface’s customers, shot to sound like a conversation between peers rather than an endorsement.
Five Below × Interface — client testimonial
White Castle × Interface — client testimonial
Madan-Russo Organization — Interface Virtual Guard
For the people who use it
A security system is only as good as the person working it on a Tuesday night. Training films walk teams through the systems step by step, at the pace someone actually learns.
Here, clarity isn’t marketing. A training film is judged by what doesn’t go wrong afterwards.
Ongoing
Sales decks, collateral and campaign visuals: the material that sits around the films and follows up after them.
Made by the same team as the films, so the argument a prospect hears in a video is the one they read in the deck afterwards.
Content they’re proud to hand over.
Interface’s offering has kept expanding since 2020, and every new solution has needed explaining to someone new. The work has grown with it, from films to the decks and visuals around them.
Six years in, the brief hasn’t changed: make the invisible part clear.
As Interface’s marketing production partner, since 2020
Aashik and the Boldfish team have been valuable creative partners to Interface Systems. From video production to high-impact marketing collateral, they bring our solutions to life through clear storytelling and thoughtful design. I appreciate their ability to understand our business, translate complex concepts into compelling visuals, and collaborate closely with our team. They help us create content we’re proud to share with customers, partners, employees, and the broader industry.